THE DANCING TORSO CO
Introduction To Choreo Dance Wear And Products
Built With Flexibility And Passion To Dance Empowering Dancers
The first range for Choreo launches with two new design concepts
for dance wear The Toga Leotard Warmer another first for the
www.dancingtorso.com which attaches to the shoulders of the leotard
Also The Kimono Dance Wrap which can be worn tied or open as a jacket
The logo for Choreo was inspired by music and utilizes its symbols
Whilst dancers their passions, strength and dedication
for the choreography of dance, denotes the word
Dancers tone, fitness and physicality is the muse
for the male and female torso
The First Range Gives Birth
To Republik De La Danse graphics and identity
A realm for belonging and homage to dancers
Influenced by dancers French connections and history
Through time the art of dance has given the world traditions in styles
culture, techniques and an eternal future for growth and change
A realm for participation and dedication to
the art, culture and philosophy of dance
The graphics for Republik De La Danse is a culmination
of these inspiring nuances and elements of dance
Type styled aspects of these elements are set in graphics using French
amidst images of heraldry, music and the physicalness of dance
The Dancing Torso Co
Was established in 1997
It began with the creation of two innovative products
for the art of dance
Ultra Flexible Paints for dance shoes & props
Plus the unique Portable Sewing Mannequins
From it's beginnings it had the potential for more
Now with time and opportunity the Dancing Torso Co has a boutique line of products
that can be differentiated by their design uniqueness and innovative branding
for the Dance and Theatrical Arts Industry
Was
A B O U T
The Printing Of Choreo Products
Choreo products are hand printed by West Australian silk screen artist
Les Dowey of Doweys Screen Print
Utilizing this ancient technique, Doweys Screen Print works closely with
The Dancing Torso Co to enhance and expand the Choreo range
The Products Styles And Fabrics
Choreo's opening range covers some basics like shorts, warm up wear and
Tees and crops for the dancers torso
Also bags and equipment sporting the new branding identity
Republik De La Danse incorporating the elements of dance for
the theatrical realm of dancers
As well as creating some new basics with the Toga Leotard Warmers and Kimono
Dance Wraps, the fabrics are chosen for their flexibility and mixed
fiber combination properties Selected Tees have a muslin effect giving the
wearer the effect of softness and breathability Whilst some Tees have modified
raw edges for the appearance of ageing and cherished comfort of the individual
The warm up pants and jackets are light and breathable yet also give protection where needed
This first range of Choreo basics by Dancing Torso is a
reflection of the art, music and physicality of Dance
Choreo
Republik De La Danse
A realm for dancers
Hope you like The Dancing Torso’s first range
And look forward to the next
Sourcing and Design Elements
Choreo the brand by The Dancing Torso Co is designed for
expandability in imagery and innovation Foundations have been laid
entwined in cohesive combinations of graphics and text
With the intention to encompass and care for the needs of
dance, the theater arts and its participates and admirers
In the building of Choreo the brand a realization of the fact that
male dancers were not so well catered for, created a path to diversify
and include a sub brand for male dancers (Ruff Tommy)
When designing or sourcing the best International dance products ,
each element theme and aspect
for a Choreo product, the individuality as well as the camaraderie
of groups with in groups came to light
Bringing about the acknowledgment of the diversification needed to
benefit individuality whilst supporting the camaraderie of belonging
to the world of dance
Which in turn brought definitions to the
products being designed. Like the half male and female logos
with added text, an extra twist to the overall brand identity
Resulting in extra sub brands within sub brands
These more defined streams of dancers needed catering for
whilst still covering a broad spectrum of groups
Dancers
follow
your